Post by account_disabled on Dec 4, 2023 9:36:37 GMT
French companies say that their marketing department is already ready to definitively abandon third-party cookies... Publication date :November 10, 2022 Flipboard Reddit Pinterest WhatsApp E-mail Piwik PRO, creator of customer journey analysis software, has just published the results of its study on the disappearance of third-party cookies, planned for 2024 in France.
The main lesson to be learned from this survey is that French companies have a very mature and responsible approach to this major development in their operating framework. Despite the Country Email List influence of Google, which regularly postpones the final date for the disappearance of third-party cookies, French organizations do not want to wait until they are up against the wall to change their practices. The transition should therefore be smooth, since most of them are already prepared for it.
Marketing teams need to update their knowledge and skills to be able to use new tools and do everything with privacy in mind. Finally, the disappearance of third-party cookies will contribute to profoundly changing the way marketing teams operate, starting with their knowledge and their organization, and, to a lesser extent, their budgets, their technologies and their strategies.
The main lesson to be learned from this survey is that French companies have a very mature and responsible approach to this major development in their operating framework. Despite the Country Email List influence of Google, which regularly postpones the final date for the disappearance of third-party cookies, French organizations do not want to wait until they are up against the wall to change their practices. The transition should therefore be smooth, since most of them are already prepared for it.
Marketing teams need to update their knowledge and skills to be able to use new tools and do everything with privacy in mind. Finally, the disappearance of third-party cookies will contribute to profoundly changing the way marketing teams operate, starting with their knowledge and their organization, and, to a lesser extent, their budgets, their technologies and their strategies.